These are sketch designs for the ZonFilms logo, for these designs I have looked at themes of horror connecting with the eye, as the eye is considered the 'window to the soul' a lot of emotion can be expressed by it. I wanted to make the logo are representation of what impact horror films have on the audience, when the audience is watching the film they will see images that will make them feel uncomfortable and want to turn away. So in my logo drafts we can see images of the eye being inflicted by 'needles' or having a sharp edegs incorparated. Our production name 'Zon Films' has evloved from the word zonular that is the part of the eye. I wanted to make the production name relatable to the logo and I also felt it had a abstract and sureal sense to it as it begins with the letter 'Z' with has a latin refference to 'Devil'
By Oliver Endersby
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