Tuesday, 26 March 2013

Logo Research


For the production logo I decided to research other logos from popular Horror film industries, This includes companys such as Lionsgate, Woodshed and Hammer films...




Looking at these logos I noticed that there colour scheme consisted of dark reds and blacks linking to the themes of horror (ex. blood, darkness & death) The Lions gate logo has a texture that makes it appear to have a metallic appearance, this links to metallic objects such as weapons and machines making the logo appear threatening. The red clouds behind also contrast the text and make it more distinct. The Hammer Logo is simplistic using the similar colour scheme yet effective font that gives the ‘H’ sharp ends that can be reference to fangs (the company was the studio for the 1953 production of Dracula). The Wood shack logo is clever in the way it incorporates the logos name within a simplistic image. The letters ‘W’ & ‘S’ are represented as blanks that create the image of the shack. This logo uses a black on white that distinguishes the cracks and ‘sketch’ effect of the shack.

By Oliver Endersby

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